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The List
143 items
reset1
Wireframe
A wireframe is used in the website development process as a draft of the proposed design for the site or specific pages.
Digital Marketing
definition
08/08/22
2
Whitelist
Whitelists help your email to always appear in your recipients' email inboxes. It requires that the email address be manually added to the list by the recipient however. It's a good idea to make sure your clients and email recipients add you to their whitelist.
Digital Marketing
definition
08/05/22
3
Webinar
A webinar is like an online seminar. It's typically a live, online video presentation where the audience can ask questions to the presenter.
Digital Marketing
definition
08/08/22
4
Viral
If a piece of content "goes viral", that simply means that it's been shared or distributed by many individuals outside of your circle of followers.
Digital Marketing
definition
08/05/22
5
UX
User experience (UX) design refers to the practice of testing and modifying your website or application to ensure that it provides the best possible experience to the user.
Digital Marketing
definition
08/05/22
6
Unique value proposition
A unique value proposition describes what makes a certain product or service the best choice for the user.
Digital Marketing
definition
08/08/22
7
UI
A user interface (UI) is how a person uses a device or software. For SAAS, this is often a dashboard with charts and toggles. For an app, this is the design and how an app is used by the end-user. In an airport, this refers to the screens on the self-service kiosks.
Digital Marketing
definition
08/05/22
8
Title tag
The title is an HTML tag that can be set on an individual webpage to set the text in the browser tab for the page. It is also used by search engine's to set the header of a search result.
Digital Marketing
definition
08/08/22
9
Time on page
The time on page refers to the amount of a time that a visitors remains on a webpage before moving away or closing the tab.
Digital Marketing
definition
08/08/22
10
Thank-you page
The thank-you page is often where users are directed after submitting a form. Sometimes, this could be referred to as the "thank-you message" if the user is not redirected to a different page.
Digital Marketing
definition
08/05/22
11
Technical SEO
Technical SEO refers to the optimizations made to the website's server and code to make webpages more search engine-friendly.
Digital Marketing
definition
08/08/22
12
Target audience
Your target audience is the group of people highly relevant and in need of your product or service that you tailor your marketing towards.
Digital Marketing
definition
08/05/22
13
Subject line
The subject line of an email is the line that is shown prior to opening the email. It's important that it is eye-catching but relevant.
Digital Marketing
definition
08/06/22
14
SSL
An SSL certificate (represented by HTTPS in a full URL of a webpage) protects and encrypts the data shared on a webpage. They used to be a security upgrade, but today it's expected that all sites have an active certificate.
Digital Marketing
definition
08/08/22
15
SQLs
Sales qualified leads (SQLs) are leads that have been qualified by the marketing team (MQLs) and then accepted by the sales team. This person would warrant being reached out to.
Digital Marketing
definition
08/05/22
16
Spam
Spam is unsolicited email that is sent or received.
Digital Marketing
definition
08/06/22
17
Soft bounce
A soft bounce occurs when an email gets rejected and sent back to you but because of a temporary issue (i.e. issue with the recipient's email server). They can often be retried successfully.
Digital Marketing
definition
08/06/22
18
Social selling
Used in tandem with social listening, social selling is the practice of responding to users who are discussing your brand or related products or services online.
Digital Marketing
definition
08/05/22
19
Social listening
Social listening is the process of listening to users online (typically on social media) who discuss or ask questions about your brand or related products or services.
Digital Marketing
definition
08/05/22
20
Snippets
Snippets typically refers to small sections of code that are added to websites to enable advanced functionalities such as tracking and analytics, lead generation or other functionalities.
Digital Marketing
definition
08/08/22
21
Smarketing
Smarketing is the collaboration and alignment of the sales and marketing teams toward a common goal such as growing revenue.
Digital Marketing
definition
08/05/22
22
Sitemap
A sitemap is a list of URLs belonging to a website. A visual representation of a sitemap might be just a list of text links on a webpage. A search engine-friendly sitemap is an XML file that should include all URLs and be submitted to search engines for indexing.
Digital Marketing
definition
08/08/22
23
Session
A session starts when a user visits a website and ends when the user leaves. A session remains alive, even between pages, as long as the user is still active on the website.
Digital Marketing
definition
08/08/22
24
SERP
A search engine results page (SERP) is the page that lists all results a user sees when they search for a query in a search engine.
Digital Marketing
definition
seo
08/04/22
25
SEO
Search engine optimization is the practice of improving your website to be better indexed by search engines and ranked higher for your chosen keywords in search engine result pages.
Digital Marketing
definition
seo
08/04/22
26
SEM
Search engine marketing is the practice of paying for results to appear in search engine result pages. As opposed to SEO that helps with results appearing organically, with SEM you are selecting demographics and lists of keywords that you want your search ad to display for, then paying for its placement on the page.
Digital Marketing
definition
sem
08/04/22
27
Search operators
Search operators allow you to perform smart searches on Google by querying for exact phrases, removing negative keywords, searching specific domains, and more.
Digital Marketing
definition
08/08/22
28
Search network
The search network refers to the group of websites that have enabled Google Ads to appear on their sites.
Digital Marketing
definition
08/08/22
29
Schema markup
Schema markup or metadata refers to HTML or JSON used to add context to your webpages for search engines. They help to identify the content contained within a webpage and are often used in feature snippets.
Digital Marketing
definition
08/08/22
30
Sales funnel
A sales funnel refers to an established path where you can guide users from awareness of your brand, product or service to purchasing.
Digital Marketing
definition
08/07/22
31
SAAS
Software-as-a-service (SAAS) refers to software that you can subscribe to on your computer or online that will help you to perform valuable functions such as productivity, sales, CRM, websites and more.
Digital Marketing
definition
08/05/22
32
ROI
Return on investment (ROI) is a measure of the return you receive after making some form of investment. The most traditional ROI would be spending money to receive money. For example, if you spent $100 on a Google search ad and that turned into 3 sales for a total of $250, then your return would be 2.5 times your investment.
Digital Marketing
definition
08/05/22
33
Robots.txt
The robots.txt file is a text file that websites should contain to communicate how web crawlers are to use your site - free to crawl, only allowed to crawl certain page, or not allowed to crawl at all.
Digital Marketing
definition
08/08/22
34
Remarketing
Remarketing is a paid ad strategy for targeting people who have recently or at some point visited your website or engaged with your brand on social media.
Digital Marketing
definition
08/05/22
35
Related keywords
A good SEO strategy is to target related keywords instead of just one main keyword. This would mean that you'd use synonyms for your keyword in your content instead of just repeating your main word. This strategy helps to add authenticity to your post as well as expand the number of queries the page might rank for.
Digital Marketing
definition
08/08/22
36
Referral traffic
A website can receive referral traffic by leveraging their network of customers, partners and employees to send traffic to their website.
Digital Marketing
definition
08/08/22
37
Redirect
You can create a redirect on your website to send users who try to visit a specific page or path on your site to another internal or even external page.
Digital Marketing
definition
08/06/22
38
Real-time marketing
Real-time marketing is marketing typically on social media as events unfold. For example, a sports betting website could market updated live bets to users during a sporting event.
Digital Marketing
definition
08/05/22
39
Push marketing
Push marketing refers to proactive marketing tactics such as radio ads, billboards or email campaigns that get in front of your audience.
Digital Marketing
definition
08/04/22
40
Pull marketing
Pull marketing refers to marketing tactics that are meant to draw users in such as SEO, posting on social media and content creation.
Digital Marketing
definition
08/04/22
41
Prospects
Prospects are potential customers. They haven't necessarily indicated any interest (yet) in your products or services, but they meet the criteria for your target audience.
Digital Marketing
definition
08/08/22
42
PPC
Pay-per-click (PPC) is a paid advertising campaign type that charges the advertiser every time a click is performed on one of their ads.
Digital Marketing
definition
08/08/22
43
Position
A position on a search engine results page is where the search result is currently ranked for a specific query.
Digital Marketing
definition
08/08/22
44
Plain-text email
A plain-text email is an email message with no additional styling or HTML markup. They are often required by email clients for accessibility purposes.
Digital Marketing
definition
08/05/22
45
Persona
A persona is the ideal buyer of your product or service. When you start a marketing campaign, you should identify and list who your ideal buyer is so that you can target your marketing toward that hypothetical person.
Digital Marketing
definition
08/05/22
46
Page rank
Page rank is the common term for how trustworthy or credible a website is as determined by Google. The ranking is 0-10 with 0 being where all domains start (not receiving any search engine traffic) and 10 being likely to rank well for nearly every relevant keyword (only companies like Apple, Google, Microsoft and others are a 10).
Digital Marketing
definition
seo
08/05/22
47
Organic traffic
Organic traffic is unpaid traffic your website receives from search engine result pages.
Digital Marketing
definition
seo
08/05/22
48
Optimization score
An optimization score is a Google Ads metric that is updated regularly based on how well Google determines that your ad is set up.
Digital Marketing
definition
08/08/22
49
Open rate
Open rate is the percentage of opens compared to the number of emails sent.
Digital Marketing
definition
08/05/22
50
On-page optimization
On-page optimization is the practice of improving components on your website for SEO. This would include meta tags, content, schema, performance, and more.
Digital Marketing
definition
seo
08/05/22
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